A brand identity developed for Soul Jungle, an artisanal bean-to-bar chocolate brand rooted in heritage, craft, and origin. Designed for application across packaging and digital platforms, the identity balances storytelling with a refined visual system.

The concept draws from the founders’ Venezuelan upbringing and generational ties to chocolate-making. A central tree motif symbolises both the natural source of cacao and the idea of growth, family, and legacy. The visual language combines organic forms with considered typography to reflect both tradition and a contemporary market.